Tuesday, 23 April 2013


After months and months of planning and preparing, on thursday last week we had the pleasure of launching our brand new Autumn Winter 2013-14 collection Nokian by Julia Lundsten to our UK press.

Hosted VARG PR in Central London, our guests joined us for a light breakfast-brunch and were able to view and try on the 9-piece collection of carefully designed rubber boots made for the city.

This first collection for Nokian by Julia Lundsten is the perfect combination of Scandinavian practicality and wearability, all the while keeping in mind the aesthetics of  the city and street-style.

Next Up - Our HELSINKI Launch!

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